Project
Lens Website v1
Lens is an early stage startup that aims to create a decentralized internet through a peer-to-peer network system. The primary goal of the initial website redesign was to improve the overall look and feel while removing design inconsistencies throughout.
Client: MyLens Inc.
Target Audience
Investors
Prior to the public release of the app, the objectives of the website were to attract investors and educate them about peer-to-peer technology and its various applications. It was crucial to provide adequate information without overwhelming the potential investors.
Strategy
Inform and Educate
The panels are arranged to inform and educate the audience. The first panel states the current problem with the internet and various platforms. The second panel provides a simple solution: the Lumen device. The blocks of text were edited down to be short and concise, no longer than one paragraph. Communicative images improved the cohesiveness of the website, and a short two-minute video with details about the product is available at the bottom of the page.
Strategy
Lens Community
The last two panels are focused on creating a Lens community by encouraging interested companies and individuals to stay in touch with the Lens team. It also gives a preview of what the company is working towards.
