Project
Lens Website v2
Prior to the release of the LENS app, the focus of the website was primarily to attract investment. The website’s target audience became more customer-centric as the company shifts towards marketing to potential users.
Client: MyLens Inc.
Focus
Marketing
The updated landing image reflects the company’s decision to move away from a physical device towards the digital storage of data. The redesigned website drives potential customers to engage with the app by starting and ending with the Buy Now button. The language is concise and communicates the LENS app’s value propositions: Connect, Privacy, and Control of personal data.
Optimize
Mobile Responsive
Research
Use Cases
The website features three use cases or personas that illustrate solutions provided by the LENS app. The statements included in this section come from research and interviews performed by the Lens team.
